How to hand over a Facebook Page and Instagram account when you sell your business

Facebook Pages are managed by people, using their own personal Facebook profiles. A Page may also sit inside a Meta business portfolio (managed through Meta Business Suite). So handing over a Page means giving the buyer’s own profile control of it, not giving them your login.

In the Page’s settings, look at who has Facebook access and what level. If the person with full control has left the business, ask them to give it back now. If they can’t or won’t, Meta has a recovery process, but it’s slow and not guaranteed, so start it well before the sale.

Remove anyone who no longer needs access, such as former staff or an agency you’ve stopped using.

1. Before completion, give the buyer’s profile access to the Page with limited permissions, so they can see how it works.
2. On completion, give the buyer Facebook access with full control.
3. Once they’ve accepted, the buyer removes your access (or you remove yourself).
4. If the Page is in your business portfolio, either add the buyer as an admin of that portfolio, or remove the Page from yours so they can add it to their own.

A business or creator Instagram account has its own login. On completion day:

1. Remove the account from your personal Meta Accounts Center, so it isn’t linked to your own Facebook or Instagram.
2. Change the email address and phone number to the buyer’s.
3. Change the password, and set up two-step verification on the buyer’s phone or authenticator app.
4. Link it to the Facebook Page again from the buyer’s side, if they want the two connected.

• Move any advertising account and payment method across, or close yours.
• Check that login alerts and security emails now go to the buyer.
• If the business is changing its name, the buyer can update the Page name. Meta may review the change.